haufe coaching
SERVICES
UX/UI, Web Development
TEAM
3 Product Designers, 1 Project Manager, 4 Front-end Engineers, 2 Backend Engineers
TIMEFRAME
January 2020 - April 2020
CLIENT LOCATION
Vienna, Austria
Haufe Coaching is the right partner to match top business coaches with individuals or key employees. Haufe Coaching is making sure that the expert on your side is the best coach for you.
With Haufe Coaching you can browse from three different coaching profiles to choose your personal coach, who is best matching with your shared requirements.
We've partnered with Haufe Coaching to redesign the two most visited pages to give them a modern look & feel, increase engagement, and to showcase the benefits and values for the user. These pages are key for testing the conversion improvements we’ve aimed for, which will eventually lead to a complete site and platform redesign.
Discovery & Research
During the whole process we worked very closely with Haufe Coaching’s Team aiming not only to create a unique and beautiful web design, but also to empower the content and make sure that the company’s mission was properly shared and transmitted to prospective clients.
To achieve this we’ve collaborated with Haufe Coaching’s Team, aligning their vision and ideas for the new site with our expertise on user experience, web design and development.
The goal
The goal was to create a conversion oriented design and better user experience to more successfully share Haufe Coaching’s services, improving how users engage with the website content by showcasing all the information through a beautiful designed UI which is aligned with the Haufe Design Guidelines.
A self-editing experience
It was of utter importance for the client to be able to modify, add and update content by themselves without having to be a Webflow expert.
By creating most of the sections using Webflow CMS, we were able to achieve this request perfectly. And of course our work doesn’t end there, since we strive towards an integral client experience through training and ongoing support whenever needed.
Coaching for Individuals
Whereas Coaching for Business Solutions is dedicated to companies and enterprises, this page focuses on individualized coaching sessions.
One of the most important sections was to showcase how Haufe Coaching is finding the right coach which is a match not only professional but also on a human level. For that we chose to display it through carefully selected image compositions, icons and an interactive timeline which work together to provide a clear process guide on how to find the perfect coach for you.
The page itself is so well structured, that as you arrive to its end, there probably won’t be any questions left to answer, but if so, the user can find a dropdown list of frequently asked questions that can guide him even further. A contact form allows you to get in touch with the person in charge if you still have doubts left, and you even get the chance to directly call or email her.
The highlight of this page probably is the packages and pricing section. Here the user finds all services at one glance, together with a customized calculator which shows the price with and without taxes for each coaching type according to the amount of selected hours, being able to book the sessions right away with just one click!
Sliders with personalized info cards for some of the coaches invite you to get to know more about each professional, also sharing knowledgeable information on their experience and the company’s general capabilities.
