produck
SERVICES
Strategy, Branding and Communication, Web Design & Implementation, Product Design, Front-end & Back-end Development.
TEAM
5 Product Designers, 3 Project Managers, 8 Front-end Engineers, 3 Backend Engineers, 1 QA Analyst
TIMEFRAME
January 2018 - Ongoing
Every day at Bons we help innovative businesses, startups and entrepreneurs create the future. But this time we set out on an adventure of our own: building an internal startup from scratch.
The result was Produck, a work management platform that helps teams be more efficient and achieve more at work with modern functionality and powerful planning tools.
With Produck, we created everything, from the initial idea to the business model, branding, communication, websites, product design, development and more.
discovery and research
We've collected all necessary information and context and created a number of visual assets that help everyone involved to understand what’s going to be built and how.
Research competitive landscape
For Produck, we’ve researched the competitive landscape and found that all project management tools focus on the planning part -the job of the PM- but not on what the team needs to successfully get things done.
Identify target market and user base (customer segments)
The competitive landscape research gave us the key insight to dig deeper on our target audience. Using the Jobs-to-Be-Done framework we identified Produck’s Customer Jobs, Pains and Gains.
Finding work gratifying is hard; and teams often feel like "task pushers," which causes a lack of motivation as well as project delays, failure, mistakes, or at worst team turnover. Team Members have different expectations of the role work plays in their lives, and having a team that feels satisfied and impactful at work is fundamental to project success.
Define product value proposition
Produck helps your team be more successful
Through customer segmentation, we defined the product value proposition by outlining the Gain Generators and Pain Relievers: A work management platform that besides great planning functionalities helps your team be more efficient and achieve more at work.
Branding
We wanted to create a brand that is memorable, fun and powerful. In order to do this, we’ve played with the word “product” and associated it with ducks. But we didn’t want a fluffy duck, we wanted to show a powerful duck, taking off in flight.
communication design
A memorable brand needs to survive every medium. As Produck creates and sponsors a lot of meetups and events for product people, we've designed several pieces that extends the brand identity as a cohesive and powerful open system.
THE WEBSITE
Produck’s website needed to communicate more than just the product features (most websites should do this). So we focused on creating a website that shows the value of using Produck while explaining how Produck can make you and your team more successful at work.
24%
Conversion Rate
1 in every 5 who visits the site creates an account.
32%
Bounce Rate
Half of the bounce rate of the average in the industry.
500+
Launch Day Signups
Soft launch with 500 signups in a single day.
More than just a landing
We didn't stop by creating a beautiful landing page, we've also focused our efforts on creating solution pages targeting specific use cases (startups, enterprise, agencies), and integrating the help center right into the website by building it from scratch.
Wireframes
Our process starts by creating a moodboard and wireframes to ensure everyone understands what is going to be built and how. For Produck, we created wireframes that reveal how the application was going to be structured for a great user flow.
the technology behind
We first focused on creating a solid infrastructure for Produck's web app that keeps flexibility in mind, so we could grow and scale the application alongside the business side of it.
mobile experience
Progressive Web Application (PWA)
powerful features
We've built in powerful features behind beautiful UI/UX, so users can do everything they need to do but in a quick and easy way. Produck is a powerful SaaS application, not a complicated one!
Manage who has access to a folder, sprint, or project, and use Role & Permissions to define what each member can view or edit.
Enjoy a real-time experience, where everything you do is live updated for all of your team, even when working on different projects.
Comments have the same rich-text editing as descriptions, and they are live updated so you can have conversations in real time.
Perfect for when your team has different departments that share some tasks, such as your engineering and success teams.
